Media Case Study

Video on Social Media that is not overtly commercial can have the same impression as Press Releases in traditonal media outlets.

Portadam, Inc.

A full service flood protection provider, Portadam offers a portfolio of rapidly deployable, modular, engineered systems that are customizable for many types of projects.

The Goals

Brand Awareness via editorial press coverage in locations where municipal projects currently deploy Portadam for water diversion.

Aware that Civil Engineers are among those living in nearly every local community, we put confidence in knowing that word of the curiously new water diversion product would spread. The following was emphasized:


Cost effectiveness

Tax Savings

The Challenge

To identify media outlets covering local stories where Portadam was operating and to identify the journalist handling the community beat. What would resonates with the readership of that particular community?

Our Approach

PR Specialist Orran Andrade at Howard Schaffer Media Marketing is assigned the account.

After creating an angle that resonates with the local community, the story is pitched to an editorial journalists covering community news. Then an interview is arranged with a notable authority, in this case the President and C.E.O. of Portadam.  


Stef Mouchie


Toronto, Canada

Services Provided

The Race For Masks

Research for volume, relevancy and ranking: LSI Keywords, Hashtags.

Social Media Marketing

Target Audience

Female, Age 22-55 within a ten mile radius of Toronto; all education levels.


Cosmetics, Beauty, Dresses, Handbags, Sunglasses, Jewelry, Fragrances, Hair Products, etc.


Sales, Architecture, Administrative Services, Engineering, Banking, etc.




Exceeded Expectations (17¢ / Engagement)



Depending on the goal, Facebook reports different results, either Link Clicks or Thruplays. In this example, KRW 24000 ≈ USD 21.75


First Goal

Link clicks to website above 1%. A peak of 4.58% and average of 3.78% reached.

Second Goal

Video Thruplays are counted when the video is played for at least 15 seconds. 28.4% reached.


Service Details
+ USD 21.75 FB Cost
+ 10% VAT
Total: USD 222.53


Initial Awareness & Engagement + Continuous Search Value to Name Brand.

Case Methodology

USB Video


Nexus UVC

Bitcoin Video


Asia Institute Open Education Initiative (Online)

Services We Provide


Offering Explainer Content, SEO Landing Pages, About Pages and Ad Copy usually for a Voice Over Artist.

Voice Over

Your message is interpreted, intonated and projected with a human voice in a professional recording studio.

Public Relations

Short videos on Youtube are the nature of PR  today. Latent Sementic Index (LSI) keywords for search engines adds value.

Social Media

Targeted Marketing by demographic is another measure of success. Watch a small investment turn prospects into lifetime buyers.

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