Public Relations

Video on Youtube may have a non-overtly commercial appearance just as Press Releases in traditional media outlets.

Portadam, Inc.

A full service flood protection provider, Portadam offers a portfolio of rapidly deployable, modular, engineered systems that are customizable for many types of projects.

The Goals

Brand Awareness via editorial press coverage in locations where municipal projects currently deploy Portadam for water diversion.

Aware that Civil Engineers are among those living in nearly every local community, we put confidence in knowing that word of the curiously new water diversion product would spread. The following was emphasized:


Cost effectiveness

Tax Savings

The Challenge

To identify media outlets covering local stories where Portadam was operating and to identify the journalist handling the community beat. What would resonates with the readership of that particular community?

Our Approach

PR Specialist Orran Andrade at Howard Schaffer Media Marketing is assigned the account.

After creating an angle that resonates with the local community, the story is pitched to an editorial journalists covering community news. Then an interview is arranged with a notable authority, in this case the President and C.E.O. of Portadam.  


Stef Mouchie


Toronto, Canada

Services Provided

The Race For Masks

Research for volume, relevancy and ranking: LSI Keywords, Hashtags.

Social Media Marketing

Target Audience

Female, Age 22-55 within a ten mile radius of Toronto; all education levels.


Cosmetics, Beauty, Dresses, Handbags, Sunglasses, Jewelry, Fragrances, Hair Products, etc.


Sales, Architecture, Administrative Services, Engineering, Banking, etc.




Exceeded Expectations (17¢ / Engagement)


Return on Investment



Who we are

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